Importance of Data Mining Services in Business

Importance of Data Mining Services in Business

Data mining is used in re-establishment of hidden information of the data of the algorithms. It helps to extract the useful information starting from the data, which can be useful to make practical interpretations for the decision making.
It can be technically defined as automated extraction of hidden information of great databases for the predictive analysis. In other words, it is the retrieval of useful information from large masses of data, which is also presented in an analyzed form for specific decision-making. Although data mining is a relatively new term, the technology is not. It is thus also known as Knowledge discovery in databases since it grip searching for implied information in large databases.
It is primarily used today by companies with a strong customer focus - retail, financial, communication and marketing organizations. It is having lot of importance because of its huge applicability. It is being used increasingly in business applications for understanding and then predicting valuable data, like consumer buying actions and buying tendency, profiles of customers, industry analysis, etc. It is used in several applications like market research, consumer behavior, direct marketing, bioinformatics, genetics, text analysis, e-commerce, customer relationship management and financial services.

However, the use of some advanced technologies makes it a decision making tool as well. It is used in market research, industry research and for competitor analysis. It has applications in major industries like direct marketing, e-commerce, customer relationship management, scientific tests, genetics, financial services and utilities.

Data mining consists of major elements:

    Extract and load operation data onto the data store system.
    Store and manage the data in a multidimensional database system.
    Provide data access to business analysts and information technology professionals.
    Analyze the data by application software.
    Present the data in a useful format, such as a graph or table.

The use of data mining in business makes the data more related in application. There are several kinds of data mining: text mining, web mining, relational databases, graphic data mining, audio mining and video mining, which are all used in business intelligence applications. Data mining software is used to analyze consumer data and trends in banking as well as many other industries.

Outsourcing Web Research offer complete Data Mining Services and Solutions to quickly collective data and information from multiple Internet sources for your Business needs in a cost efficient manner.

Sourec : http://ezinearticles.com/?Importance-of-Data-Mining-Services-in-Business&id=2601221

Data Extraction Services For Better Outputs in Your Business

Data Extraction Services For Better Outputs in Your Business

Data Extraction can be defined as the process of retrieving data from an unstructured source in order to process it further or store it. It is very useful for large organizations who deal with large amount of data on a daily basis that need to be processed into meaningful information and stored for later use. The data extraction is a systematic way to extract and structure data from scattered and semi-structured electronic documents, as found on the web and in various data warehouses.

In today's highly competitive business world, vital business information such as customer statistics, competitor's operational figures and inter-company sales figures play an important role in making strategic decisions. By signing on this service provider, you will be get access to critivcal data from various sources like websites, databases, images and documents.

It can help you take strategic business decisions that can shape your business' goals. Whether you need customer information, nuggets into your competitor's operations and figure out your organization's performance, it is highly critical to have data at your fingertips as and when you want it. Your company may be crippled with tons of data and it may prove a headache to control and convert the data into useful information. Data extraction services enable you get data quickly and in the right format.

Few areas where Data Extraction can help you are:

    Capturing financial data
    Generating better sales leads
    Conducting market research, survey and analysis
    Conducting product research and analysis
    Track, extract and harvest product pricing data
    Searching for specific job postings
    Duplicating an online database
    Acquiring real estate data
    Processing auction information
    Searching online newspapers for latest pricing information
    Extracting and summarize news stories from online news sources

Outsourcing companies provide custom made data extraction services to the client's requirements. The different types of data extraction services;

    Web extraction
    Database extraction

Outsourcing is the beneficial option for large organizations seeking to manage large information. Outsourcing this services helps businesses in managing their data effectively, which in turn enables business to experience an increase in profits. By outsourcing, you can certainly increase your competitive edge and save costs too!

This article is courtesy of Web Scraping Expert - an executive at Outsourcing Web Research offer high quality and time bound comprehensive range of data extraction services at affordable rates. For more info please visit us at: http://www.webscrapingexpert.com/ or directly send your requirements at: info@webscrapingexpert.com

Source:http://ezinearticles.com/?Data-Extraction-Services-For-Better-Outputs-in-Your-Business&id=2760257

Increasing Accessibility by Scraping Information From PDF

Increasing Accessibility by Scraping Information From PDF

You may have heard about data scraping which is a method that is being used by computer programs in extracting data from an output that comes from another program. To put it simply, this is a process which involves the automatic sorting of information that can be found on different resources including the internet which is inside an html file, PDF or any other documents. In addition to that, there is the collection of pertinent information. These pieces of information will be contained into the databases or spreadsheets so that the users can retrieve them later.

Most of the websites today have text that can be accessed and written easily in the source code. However, there are now other businesses nowadays that choose to make use of Adobe PDF files or Portable Document Format. This is a type of file that can be viewed by simply using the free software known as the Adobe Acrobat. Almost any operating system supports the said software. There are many advantages when you choose to utilize PDF files. Among them is that the document that you have looks exactly the same even if you put it in another computer so that you can view it. Therefore, this makes it ideal for business documents or even specification sheets. Of course there are disadvantages as well. One of which is that the text that is contained in the file is converted into an image. In this case, it is often that you may have problems with this when it comes to the copying and pasting.

This is why there are some that start scraping information from PDF. This is often called PDF scraping in which this is the process that is just like data scraping only that you will be getting information that is contained in your PDF files. In order for you to begin scraping information from PDF, you must choose and exploit a tool that is specifically designed for this process. However, you will find that it is not easy to locate the right tool that will enable you to perform PDF scraping effectively. This is because most of the tools today have problems in obtaining exactly the same data that you want without personalizing them.

Nevertheless, if you search well enough, you will be able to encounter the program that you are looking for. There is no need for you to have programming language knowledge in order for you to use them. You can easily specify your own preferences and the software will do the rest of the work for you. There are also companies out there that you can contact and they will perform the task since they have the right tools that they can use. If you choose to do things manually, you will find that this is indeed tedious and complicated whereas if you compare this to having professionals do the job for you, they will be able to finish it in no time at all. Scraping information from PDF is a process where you collect the information that can be found on the internet and this does not infringe copyright laws.

Source:http://ezinearticles.com/?Increasing-Accessibility-by-Scraping-Information-From-PDF&id=4593863

Collecting Data With Web Scrapers

Collecting Data With Web Scrapers

There is a large amount of data available only through websites. However, as many people have found out, trying to copy data into a usable database or spreadsheet directly out of a website can be a tiring process. Data entry from internet sources can quickly become cost prohibitive as the required hours add up. Clearly, an automated method for collating information from HTML-based sites can offer huge management cost savings.

Web scrapers are programs that are able to aggregate information from the internet. They are capable of navigating the web, assessing the contents of a site, and then pulling data points and placing them into a structured, working database or spreadsheet. Many companies and services will use programs to web scrape, such as comparing prices, performing online research, or tracking changes to online content.

Let's take a look at how web scrapers can aid data collection and management for a variety of purposes.

Improving On Manual Entry Methods

Using a computer's copy and paste function or simply typing text from a site is extremely inefficient and costly. Web scrapers are able to navigate through a series of websites, make decisions on what is important data, and then copy the info into a structured database, spreadsheet, or other program. Software packages include the ability to record macros by having a user perform a routine once and then have the computer remember and automate those actions. Every user can effectively act as their own programmer to expand the capabilities to process websites. These applications can also interface with databases in order to automatically manage information as it is pulled from a website.

Aggregating Information

There are a number of instances where material stored in websites can be manipulated and stored. For example, a clothing company that is looking to bring their line of apparel to retailers can go online for the contact information of retailers in their area and then present that information to sales personnel to generate leads. Many businesses can perform market research on prices and product availability by analyzing online catalogues.

Data Management

Managing figures and numbers is best done through spreadsheets and databases; however, information on a website formatted with HTML is not readily accessible for such purposes. While websites are excellent for displaying facts and figures, they fall short when they need to be analyzed, sorted, or otherwise manipulated. Ultimately, web scrapers are able to take the output that is intended for display to a person and change it to numbers that can be used by a computer. Furthermore, by automating this process with software applications and macros, entry costs are severely reduced.

This type of data management is also effective at merging different information sources. If a company were to purchase research or statistical information, it could be scraped in order to format the information into a database. This is also highly effective at taking a legacy system's contents and incorporating them into today's systems.

Overall, a web scraper is a cost effective user tool for data manipulation and management.

source: http://ezinearticles.com/?Collecting-Data-With-Web-Scrapers&id=4223877

Scrape amazon and price your product the right way – A use case

Scrape amazon and price your product the right way – A use case

So you built a product that you want to sell through Amazon.

How do you price your product? 

Amazon is the world’s largest online retailer. Millions of products are sold through amazon.  a lot of people make their living selling through Amazon. One of the biggest mistake people do in Amazon is that they price their product the wrong way. Sometimes they sell overpriced products, sometimes they sell the underpriced product. Both situations are toxic for the business.

We recently worked with a company that helps small businesses sell the products efficiently through amazon and other marketplaces. One of the key things they are doing is helping people with pricing their product the right way.

What I learned from them is that price is a relative term and a lot of people does not understand it. Pricing is a function of the positioning of  your product in the market.

We need to collect the data using  a technique called web scraping to understand how to position the product. You can get the  data in a CSV file which can be used for analysis.

1) What is the average price of a comparable product?

Understanding the pricing  strategy of your competitors products  is the first step in solving the problem. This can give you a range in which you can price your product. You can get the pricing data by scraping amazon

2) Is this a premium product?

People always pay a premium price for a premium product. What makes a product premium? – A product is considered premium only when the customer believe it is worth the price. Excellent marketing and branding are the ways to position your product as a premium product. You can get the relevant data by scraping amazon.

3) What are the problems with your competitor products?

Your competitor products might be having some defects. Or they might not be addressing a relevant problem. You have every chance of success If you are solving a problem that your competitor doesn’t. You can find these problems by analyzing the product reviews of your competitors. You can get review data by scraping amazon.

By analyzing data you can reach at a point where your profit margin looks healthy and pricing looks sensible. Buyers buy the value, not your product. Differentiate your product and position it as a superior product. Give people a reason to buy and that is the only way to succeed.

Source: http://blog.datahut.co/scrape-amazon-and-price-your-product-the-right-way-a-use-case/

Tapping The Mining Services Goldmine

Tapping The Mining Services Goldmine

In Australia, resources booms tend to come and go. In a recent speech, Reserve Bank Deputy Governor Ric Battellino identified five major booms over the last two hundred years - from the gold rush of the 1850s, to our current minerals and energy boom.

Many have argued that the current boom is different from anything we've experienced before, with the modernisation of the Chinese and Indian economies likely to keep demand high for decades. That's led some analysts to talk of a resources supercycle. And yet a supercycle is still a cycle.

By definition, cycles are uneven, with commodity prices ebbing and flowing in response to demand, economic conditions and market sentiment. And the share prices of resources companies tend to move with them.

Which raises the question: what's the best way for investors to tap into the potential of the mining boom, without the heart-stopping volatility that mining stocks sometimes deliver?
Invest in the store that sells the spade

Legend has it that the people who really profited from Australia's gold rush weren't the miners who flocked to the fields, but the store-owners who sold them their spades and pans. You can put the same principle to work today by investing in mining services and engineering companies.

Here are five reasons to consider giving mining services companies a place in your portfolio:

1. Growing demand

In November, the Australian Bureau of Agricultural and Resource Economics reported that mining and energy companies plan to invest a record $132.9bn in new projects, a 58% increase from the previous year. That includes 72 projects at an advanced stage of development, such as the $43bn Gorgon LNG project and the $20bn Olympic dam expansion. The mining services sector is poised to benefit from all of them.

The sector also stands to benefit from Australia's worsening skills shortage, with more companies looking to contractors to provide essential services in remote locations.

2. Less volatility

Resource stocks tend to fluctuate with commodity prices, which are subject to international economic forces and market sentiment beyond the control of any individual company. As a result, they are among the most volatile companies on the Australian sharemarket. But mining services stocks, while still exposed to the commodities cycle, tend to be more stable.

3. More predictable cash flow

One reason for the comparative volatility of commodity companies is that their cash flow can be very variable. In the development phase, they need to make significant capital expenditure, often leading to negative cash flows. And while they enjoy healthy revenues in the production phase, that revenue may diminish as a resource is exhausted, unless they make further investments in exploration and development.
In contrast, mining services companies require comparatively little capital investment, with more predictable cash flows over the long-term.

4. Higher dividends

Predictable cash flows and lower capital expenditures often allow services companies to pay out more of their earnings as dividends, making them more appealing for income-oriented investors.

5. No need to pick winners

Many miners are highly leveraged to demand for a single commodity, whether it's gold, coal, copper or iron ore. Some are reliant on a single mine or field. Whereas services companies generally have a more diversified customer base.

Source: http://ezinearticles.com/?Tapping-The-Mining-Services-Goldmine&id=5924837

What are the ethics of web scraping?

What are the ethics of web scraping?

Someone recently asked: "Is web scraping an ethical concept?" I believe that web scraping is absolutely an ethical concept. Web scraping (or screen scraping) is a mechanism to have a computer read a website. There is absolutely no technical difference between an automated computer viewing a website and a human-driven computer viewing a website. Furthermore, if done correctly, scraping can provide many benefits to all involved.

There are a bunch of great uses for web scraping. First, services like Instapaper, which allow saving content for reading on the go, use screen scraping to save a copy of the website to your phone. Second, services like Mint.com, an app which tells you where and how you are spending your money, uses screen scraping to access your bank's website (all with your permission). This is useful because banks do not provide many ways for programmers to access your financial data, even if you want them to. By getting access to your data, programmers can provide really interesting visualizations and insight into your spending habits, which can help you save money.

That said, web scraping can veer into unethical territory. This can take the form of reading websites much quicker than a human could, which can cause difficulty for the servers to handle it. This can cause degraded performance in the website. Malicious hackers use this tactic in what’s known as a "Denial of Service" attack.

Another aspect of unethical web scraping comes in what you do with that data. Some people will scrape the contents of a website and post it as their own, in effect stealing this content. This is a big no-no for the same reasons that taking someone else's book and putting your name on it is a bad idea. Intellectual property, copyright and trademark laws still apply on the internet and your legal recourse is much the same. People engaging in web scraping should make every effort to comply with the stated terms of service for a website. Even when in compliance with those terms, you should take special care in ensuring your activity doesn't affect other users of a website.

One of the downsides to screen scraping is it can be a brittle process. Minor changes to the backing website can often leave a scraper completely broken. Herein lies the mechanism for prevention: making changes to the structure of the code of your website can wreak havoc on a screen scraper's ability to extract information. Periodically making changes that are invisible to the user but affect the content of the code being returned is the most effective mechanism to thwart screen scrapers. That said, this is only a set-back. Authors of screen scrapers can always update them and, as there is no technical difference between a computer-backed browser and a human-backed browser, there's no way to 100% prevent access.

Going forward, I expect screen scraping to increase. One of the main reasons for screen scraping is that the underlying website doesn't have a way for programmers to get access to the data they want. As the number of programmers (and the need for programmers) increases over time, so too will the need for data sources. It is unreasonable to expect every company to dedicate the resources to build a programmer-friendly access point. Screen scraping puts the onus of data extraction on the programmer, not the company with the data, which can work out well for all involved.

Source: https://quickleft.com/blog/is-web-scraping-ethical/

Scraping Yelp Business Data With Python Scraping Script

Scraping Yelp Business Data With Python Scraping Script

Yelp is a great source of business contact information with details like address, postal code, contact information; website addresses etc. that other site like Google Maps just does not. Yelp also provides reviews about the particular business. The yelp business database can be useful for telemarketing, email marketing and lead generation.

Are you looking for yelp business details database? Are you looking for scraping data from yelp website/business directory? Are you looking for yelp screen scraping software? Are you looking for scraping the business contact information from the online Yelp? Then you are at the right place.

Here I am going to discuss how to scrape yelp data for lead generation and email marketing. I have made a simple and straight forward yelp data scraping script in python that can scrape data from yelp website. You can use this yelp scraper script absolutely free.

I have used urllib, BeautifulSoup packages. Urllib package to make http request and parsed the HTML using BeautifulSoup, used Threads to make the scraping faster.
Yelp Scraping Python Script

import urllib
from bs4 import BeautifulSoup
import re
from threading import Thread

#List of yelp urls to scrape
url=['http://www.yelp.com/biz/liman-fisch-restaurant-hamburg','http://www.yelp.com/biz/casa-franco-caramba-hamburg','http://www.yelp.com/biz/o-ren-ishii-hamburg','http://www.yelp.com/biz/gastwerk-hotel-hamburg-hamburg-2','http://www.yelp.com/biz/superbude-hamburg-2','http://www.yelp.com/biz/hotel-hafen-hamburg-hamburg','http://www.yelp.com/biz/hamburg-marriott-hotel-hamburg','http://www.yelp.com/biz/yoho-hamburg']

i=0
#function that will do actual scraping job
def scrape(ur):

          html = urllib.urlopen(ur).read()
          soup = BeautifulSoup(html)

      title = soup.find('h1',itemprop="name")
          saddress = soup.find('span',itemprop="streetAddress")
          postalcode = soup.find('span',itemprop="postalCode")
          print title.text
          print saddress.text
          print postalcode.text
          print "-------------------"

threadlist = []

#making threads
while i<len(url):
          t = Thread(target=scrape,args=(url[i],))
          t.start()
          threadlist.append(t)
          i=i+1

for b in threadlist:
          b.join()

Recently I had worked for one German company and did yelp scraping project for them and delivered data as per their requirement. If you looking for scraping data from business directories like yelp then send me your requirement and I will get back to you with sample.

Source: http://webdata-scraping.com/scraping-yelp-business-data-python-scraping-script/

How Web Scraping for Brand Monitoring is used in Retail Sector

How Web Scraping for Brand Monitoring is used in Retail Sector

Structured or unstructured, business data always plays an instrumental part in driving growth, development, and innovation for your dream venture. Irrespective of industrial sectors or verticals, big data, seems to be of paramount significance for every business or enterprise.

The unsurpassed popularity and increasing importance of big data gave birth to the concept of web scraping, thus enhancing growth opportunities for startups. Large or small, every business establishment will now achieve successful website monitoring and tracking.
How web scraping serves your branding need?

Web scraping helps in extracting unorganized data and ordering it into organized and manageable formats. So if your brand is being talked about in multiple ways (on social media, on expert forums, in comments etc.), you can set the scraping tool algorithm to fetch only data that contains reference about the brand. As an outcome, marketers and business owners around the brand can gauge brand sentiment and tweak their launch marketing campaign to enhance visibility.

Look around and you will discover numerous web scraping solutions ranging from manual to fully automated systems. From Reputation Tracking to Website monitoring, your web scraper can help create amazing insights from seemingly random bits of data (both in structured as well as unstructured format).
Using web scraping

The concept of web scraping revolutionizes the use of big data for business. With its availability across sectors, retailers are on cloud nine. Here’s how the retail market is utilizing the power of Web Scraping for brand monitoring.

Determining pricing strategy

The retail market is filled with competition. Whether it is products or pricing strategies, every retailer competes hard to stay ahead of the growth curve. Web scraping techniques will help you crawl price comparison sites’ pricing data, product descriptions, as well as images to receive data for comparison, affiliation, or analytics.

As a result, retailers will have the opportunity to trade their products at competitive prices, thus increasing profit margins by a whopping 10%.

Tracking online presence

Current trends in ecommerce herald the need for a strong online presence. Web scraping takes cue from this particular aspect, thus scraping reviews and profiles on websites. By providing you a crystal clear picture of product performance, customer behavior, and interactions, web scraping will help you achieve Online Brand Intelligence and monitoring.
Detection of fraudulent reviews

Present-day purchasers have this unique habit of referring to reviews, before finalizing their purchase decisions. Web scraping helps in the identification of opinion-spamming, thus figuring out fake reviews. It will further extend support in detecting, reviewing, streamlining, or blocking reviews, according to your business needs.
Online reputation management

Web data scraping helps in figuring out avenues to take your ORM objectives forward. With the help of the scraped data, you learn about both the impactful as well as vulnerable areas for online reputation management. You will have the web crawler identifying demographic opinions such as age group, gender, sentiments, and GEO location.

Social media analytics

Since social media happens to be one of the most crucial factors for retailers, it will be imperative to Scrape Social Media websites and extract data from Twitter. The web scraping technology will help you watch your brand in Social Media along with fetching Data for social media analytics. With social media channels such as Twitter monitoring services, you will strengthen your firm’s’ branding even more than before.
Advantages of BM

As a business, you might want to monitor your brand in social media to gain deep insights about your brand’s popularity and the current consumer behavior. Brand monitoring companies will watch your brand in social media and come up with crucial data for social media analytics. This process has immense benefits for your business, these are summarized over here –

Locate Infringers

Leading brands often face the challenge thrown by infringers. When brand monitoring companies keep a close look at products available in the market, there is less probability of a copyright infringement. The biggest infringement happens in the packaging, naming and presentation of products. With constant monitoring and legal support provided by the Trademark Law, businesses could remain protected from unethical competitors and illicit business practices.

Manage Consumer Reaction and Competitor’s Challenges

A good business keeps a check on the current consumer sentiment in the targeted demographic and positively manages the same in the interest of their brand. The feedback from your consumers could be affirmative or negative but if you have a hold on the social media channels, web platforms and forums, you, as a brand will be able to propagate trust at all times.

When competitor brands indulge in backbiting or false publicity about your brand, you can easily tame their negative comments by throwing in a positive image in front of your target audience. So, brand monitoring and its active implementation do help in positive image building and management for businesses.
Why Web scraping for BM?

Web scraping for brand monitoring gives you a second pair of eyes to look at your brand as a general consumer. Considering the flowing consumer sentiment in the market during a specific business season, you could correct or simply innovate better ways to mold the target audience in your brand’s favor. Through a systematic approach towards online brand intelligence and monitoring, future business strategies and possible brand responses could be designed, keeping your business actively prepared for both types of scenarios.

For effective web scraping, businesses extract data from Twitter that helps them understand ‘what’s trending’ in their business domain. They also come closer to reality in terms of brand perception, user interaction and brand visibility in the notions of their clientele. Web scraping professionals or companies scrape social media websites to gather relevant data related to your brand or your competitor’s that has the potential to affect your growth as a business. Management and organization of this data is done to extract out significant and reference building facts. Future strategy for your brand is designed by brand monitoring professionals keeping in mind the facts accumulated through web scraping. The data obtained through web scraping helps in –

Knowing the actual brand potential,
Expanding brand coverage,
Devising brand penetration,
Analyzing scope and possibilities for a brand and
Design thoughtful and insightful brand strategies.

In simple words, web scraping provides a business enough base of information that could be used to devise future plans and to make suggestive changes in the current business strategy.

Advantages of Web scraping for BM

Web scraping has made things seamless for businesses involved in managing their brands and active brand monitoring. There is no doubt, that web scraping for brand monitoring comes with immense benefits, some of these are –

Improved customer insight

When you have in hand and factual knowledge about your consumer base through social media channels, you are in a strong position to portray your positive image as a brand. With more realistic data on your hands, you could develop strategies more effectively and make realistic goals for your brand’s improvement. Social media insights also allows marketers to create highly targeted and custom marketing messages – thus leading to better likelihood of sales conversion.

Monitoring your Competition

Web scraping helps you realize where your brand stands in the market among the competition. The actual penetration of your brand in the targeted segment helps in getting a clear picture of your present business scenario. Through careful removal of competition in your concerned business category, you could strengthen your brand image.

Staying Informed

When your brand monitoring team is keeping track of all social media channels, it becomes easier for you to stay informed about latest comments about your business on sites like Facebook, Twitter and social forums etc. You could have deep knowledge about the consumer behavior related to your brand and your competitors on these web destinations.

Improved Consumer Satisfaction and Sales

Reputation tracking done through web scraping helps in generating planned response at times of crisis. It also mends the communication gap between consumer and the brand, hence improving the consumer satisfaction. This automatically translates into trust building and brand loyalty improving your brand’s sales.

To sign off

By granting opportunities to monitor your social media data, web scraping is undoubtedly helping retail businesses take a significant step towards perfect branding. If you are one of the key players in this sector, there’s reason for celebration ahead!

Source: https://www.promptcloud.com/blog/How-Web-Scraping-for-Brand-Monitoring-is-used-in-Retail-Sector

How to use Social Media Scraping to be your Competitors’ Nightmare

How to use Social Media Scraping to be your Competitors’ Nightmare

Big data and competitive intelligence have been in the limelight for quite some time now. The almost magical power of big data to help a company make just the right decisions have been talked about a lot. When it comes to big data, the kind of benefits that a business can get totally depends upon the sources they acquire it from. Social media is one of the best sources from where you can get data that helps your business in a multitude of ways. Now that every business is deep rooted on the internet, social media data becomes all the more relevant and crucial. Here is how you can use data scraped from social media sites to get an edge in the competition.

Keeping watch on your competitors

Social media is the best place to watch your competitors’ activity and take counter initiatives to keep up or take over them. If you want to know what your competitors are up to, a social media scraping setup for scraping the posts that mention your competitors’ brand/product names can do the trick. This can also be used to learn a thing or two from their activities on social media so that you can take respective measures to stay ahead of them. For example, you could know if your competitor is running a special promotional offer at the moment and come up with something better than theirs to keep up. This can do wonders if you are in a highly competitive industry like Ecommerce where the competition is intense. If you are not using some help from web scraping technology to keep a close watch on your competitors, you could easily get left over in this fast-paced business scene.

Solving customer issues at the earliest

Customers are vocal about their experience with different products and services on social media sites these days. If you have a customer whose issue was left unsolved, there is a good chance that he/she will take it to the social media to vent the frustration. Watching out for such instances and giving them prompt support should be something you should do if you want to retain these customers and stop them from ruining your brand’s image. By scraping social media sites for posts that mention your product/service, you can easily find out if there are such grievances from customers. This can make sure to an extent that you don’t let unhappy customers stay that way, which eventually hurts your business in the long run. Customers can make or break your company, so using social media scraping to serve the customers better can help you succeed eventually.

Sentiment analysis

Social media data can play a good job at helping you understand user sentiments. With the help of social media scraping, a business can get the big picture about general perception of their brand by their users. This can go a long way since this level of feedback can help you fix unnoticed issues with your company and service quickly. By rectifying them, you can make your brand more appealing to the customers. Sentiment analysis will provide you with the opportunity to transform your business into how customers want it to be. Social media scraping is the one and only way to have access to this user sentiment data which can help you optimize your business for the customers.

Web crawling for social media data

When social media data possess so much value to businesses, it makes sense to look for efficient ways to gather and use this data. Manually scrolling through millions of tweets doesn’t make sense, this is why you should use social media scraping to aggregate the relevant data for your business. Besides, web scraping technologies make it possible to handle huge amounts of data with ease. Since the size of data is huge when it comes to business related requirements, web scraping is the only scalable solution worth considering. To make things even simpler, there are reliable web scraping solutions that offer social media scraping services for brand monitoring.

Bottom line

Since social media has become an integral part of online businesses, the data available on these sites possess immense value to companies in every industry. Social media scraping can be used for brand monitoring and gaining competitive intelligence that can be used to optimize your business model for maximum effectiveness. This will in turn make your company stand out from the competition and the added advantage of insights gained from social media data will help you to take over your competitors.

Source: https://www.promptcloud.com/blog/social-media-scraping-for-competitive-intelligence

Difference between Data Mining and KDD

Difference between Data Mining and KDD

Data, in its raw form, is just a collection of things, where little information might be derived. Together with the development of information discovery methods(Data Mining and KDD), the value of the info is significantly improved.

Data mining is one among the steps of Knowledge Discovery in Databases(KDD) as can be shown by the image below.KDD is a multi-step process that encourages the conversion of data to useful information. Data mining is the pattern extraction phase of KDD. Data mining can take on several types, the option influenced by the desired outcomes.

Knowledge Discovery in Databases Steps
Data Selection

KDD isn’t prepared without human interaction. The choice of subset and the data set requires knowledge of the domain from which the data is to be taken. Removing non-related information elements from the dataset reduces the search space during the data mining phase of KDD. The sample size and structure are established during this point, if the dataset can be assessed employing a testing of the info.
Pre-processing

Databases do contain incorrect or missing data. During the pre-processing phase, the information is cleaned. This warrants the removal of “outliers”, if appropriate; choosing approaches for handling missing data fields; accounting for time sequence information, and applicable normalization of data.
Transformation

Within the transformation phase attempts to reduce the variety of data elements can be assessed while preserving the quality of the info. During this stage, information is organized, changed in one type to some other (i.e. changing nominal to numeric) and new or “derived” attributes are defined.
Data mining

Now the info is subjected to one or several data-mining methods such as regression, group, or clustering. The information mining part of KDD usually requires repeated iterative application of particular data mining methods. Different data-mining techniques or models can be used depending on the expected outcome.
Evaluation

The final step is documentation and interpretation of the outcomes from the previous steps. Steps during this period might consist of returning to a previous step up the KDD approach to help refine the acquired knowledge, or converting the knowledge in to a form clear for the user.In this stage the extracted data patterns are visualized for further reviews.
Conclusion

Data mining is a very crucial step of the KDD process.

For further reading aboud KDD and data mining ,please check this link.

Source: http://nocodewebscraping.com/difference-data-mining-kdd/

Data Mining vs Screen-Scraping

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Best Alternative For Linkedin Data Scraping

Best Alternative For Linkedin Data Scraping

When I started my career in sales, one of the things that my VP of sales told me is that ” In sales, assumptions are the mother of all f**k ups “. I know the F word sounds a bit inappropriate, but that is the exact word he used. He was trying to convey the simple point that every prospect is different, so don’t guess, use data to come up with decisions.

I joined Datahut and we are working on a product that helps sales people. I thought I should discuss it with you guys and take your feedback.

Let me tell you how the idea evolved itself. At Datahut, we get to hear a lot of problems customers want to solve. Almost 30 percent of all the inbound leads ask us to help them with lead generation.

Most of them simply ask, “Can you scrape Linkedin for me”?

Every time, we politely refused.

But not anymore, we figured out a way to solve their problem without scraping Linkedin.

This should raise some questions in your mind.

1) What problem is he trying to solve?– Most of the time their sales team does not have the accurate data about the prospects. This leads to a total chaos. It will end up in a waste of both time and money by selling the leads that are not sales qualified.

2) Why do they need data specifically from Linkedin? – LinkedIn is the world’s largest business network. In his view, there is no better place to find leads for his business than Linkedin. It is right in a way.

3) Ok, then what is wrong in scraping Linkedin? – Scraping Linkedin is against its terms and it can lead to legal issues. Linkedin has an excellent anti-scraping mechanism which can make the scraping costly.

4) How severe is the problem? – The problem has a direct impact on the revenues as the productivity of the sales team is too low. Without enough sales, the company is a joke.

5) Is there a better way? – Of course yes. The people with profiles in LinkedIn are in other sites too. eg. Google plus, CrunchBase etc. If we can mine and correlate the data, we can generate leads with rich information. It will have better quality than scraping LinkedIn.

6) What to do when the machine intelligence fails? – We have to use human intelligence. Period!

Datahut is working on a platform that can help you get leads that match your ideal buyer persona. It will be a complete Business intelligence platform powered by machine and human intelligence for an efficient lead research & discovery.We named it Leadintel. We’ve also established some partnerships that help to enrich the data and saves the trouble of lawsuits.

We are opening our platform for beta users. You can request an invitation using the contact form. What do you think about this? What are your suggestions?

Thanks for reading this blog post. Datahut offers affordable data extraction services (DaaS) . If you need help with your web scraping projects let us know and we will be glad to help.

Source:http://blog.datahut.co/best-alternative-for-linkedin-data-scraping/